We write what we learn.
What we learn in software architecture, product and the field. Practical notes tested in production.
Service guides.
What is SaaS?
SaaS (software as a service) means using software over the internet on a subscription instead of installing and owning it. How it works, what it offers, and what to get right when you build your own SaaS product.
→What is a web application?
Every web application is a website, but not every website is a web application. The differences, examples, and what to look at when choosing the right setup for your business.
→What is mobile app development?
What does it take to turn an idea into an app that is live on the App Store and Google Play? Native versus cross-platform, the store processes, and what drives the cost.
→What is UI/UX design?
UX designs how a product works and how it feels to use; UI designs how it looks. The difference between the two, the design process, and what good design earns a business.
→What is AI integration?
AI integration means embedding large language models (LLMs) into your product and business processes safely and measurably. Use cases, RAG, cost and data security.
→What is DevOps?
DevOps is the culture and set of practices that brings software development and operations into a single flow. CI/CD, infrastructure as code, monitoring, and the concrete benefits DevOps brings to a business.
→What is software consulting?
Software consulting means getting outside expert support on architecture decisions, technology choices, code review and technical leadership. When it helps, and what the process looks like.
→What is an embedded system?
An embedded system is a computer built into a device to do one specific job. Microcontrollers, firmware, IoT, and a hardware product’s journey from idea to mass production.
→What is R&D and grant consulting?
For an innovative software or hardware project, public funding can cover a significant share of development costs. The main programmes in Türkiye, what makes a strong application, and the role of a consultant.
→What is SEO?
SEO is all the work that gets your website to rank high in relevant searches on search engines such as Google. Technical SEO, content, local SEO and two examples from the field.
→All posts.
AI search and SEO: staying visible in the age of AI Mode and AI Overviews
Google began rolling out AI Mode and AI Overviews in Türkiye on February 18, 2026. As the results page changes, how do businesses stay visible? The approach we use in the field.
Read post →
Next.js security advisories in 2026: is your site up to date?
Between August and October 2026, several critical remote code execution advisories were published for Next.js. Which versions were affected, what to do, and how to make staying current a routine.
Read post →
What is MCP? The protocol that connects AI assistants to your business systems
The Model Context Protocol (MCP) is an open protocol that lets AI applications connect to databases, files and business tools in a standard way. What it is for, how businesses use it and what to watch out for.
Read post →
What is ASO? Getting your app noticed on the App Store and Google Play
ASO (App Store Optimization) is the work that gets your app found and downloaded in App Store and Google Play searches. The basics, from title and screenshots to reviews and localization.
Read post →
What is SaaS? A practical guide to software as a service
SaaS (software as a service) means using software over the internet on a subscription instead of installing and owning it. How it works, what it offers, and what to get right when you build your own SaaS product.
Read post →
What is a web application? How it differs from a website, and choosing the right stack
Every web application is a website, but not every website is a web application. The differences, examples, and what to look at when choosing the right setup for your business.
Read post →
What is mobile app development? Process, platforms and cost drivers
What does it take to turn an idea into an app that is live on the App Store and Google Play? Native versus cross-platform, the store processes, and what drives the cost.
Read post →
What is UI/UX design? The difference between interface and experience design
UX designs how a product works and how it feels to use; UI designs how it looks. The difference between the two, the design process, and what good design earns a business.
Read post →
What is AI integration? Ways to add LLMs to your business
AI integration means embedding large language models (LLMs) into your product and business processes safely and measurably. Use cases, RAG, cost and data security.
Read post →
What is DevOps? The basics of CI/CD, cloud and automation
DevOps is the culture and set of practices that brings software development and operations into a single flow. CI/CD, infrastructure as code, monitoring, and the concrete benefits DevOps brings to a business.
Read post →
What is software consulting? When you need a technical thinking partner
Software consulting means getting outside expert support on architecture decisions, technology choices, code review and technical leadership. When it helps, and what the process looks like.
Read post →
What is an embedded system? Examples, uses and the development process
An embedded system is a computer built into a device to do one specific job. Microcontrollers, firmware, IoT, and a hardware product’s journey from idea to mass production.
Read post →
What is R&D and grant consulting? An overview of TÜBİTAK, KOSGEB and EU funding
For an innovative software or hardware project, public funding can cover a significant share of development costs. The main programmes in Türkiye, what makes a strong application, and the role of a consultant.
Read post →
What is SEO? Reaching the top of Google in your area with local SEO
SEO is all the work that gets your website to rank high in relevant searches on search engines such as Google. Technical SEO, content, local SEO and two examples from the field.
Read post →
Taking AI agents to production: from pilot to scale
The agent that dazzles in a demo stumbles in production. How we wire tool calls, state, and cost control in the field.
Read post →
Core Web Vitals 2026: actually fixing INP
INP now matters as much as LCP. Concrete techniques to cut interaction latency in the field — and the measurement traps.
Read post →
Next.js 16 and Server Components: what really changed
Server Components mean "less JavaScript" — but draw the boundary wrong and bugs get easier too. The split we use in production.
Read post →
Getting RAG right: a retrieval-quality guide
Most bad answers come not from the model but from the wrong context you fed it. How to make retrieval measurable.
Read post →
One codebase, two platforms: cross-platform mobile in 2026
React Native, Flutter or native? The question is not "which is better" but "where is the right boundary for this product".
Read post →
Cutting your cloud bill in half: FinOps field notes
Cloud cost is an architecture topic, not an accounting one. Five patterns that bloat the bill and the fixes we use in the field.
Read post →
Data boundaries in multi-tenant SaaS: a practical architecture guide
Single DB, separate schema, separate cluster — which boundary fits which scenario? We compare three approaches we've shipped.
Read post →
When design systems backfire
Building a system is not the same as ignoring the debt it creates. Three signs a small team is too early.
Read post →
The quiet costs of putting LLMs in product
Token price is a signal, not the real cost. Six things to measure once your LLM hits production.
Read post →
SEO with Next.js App Router: our checklist
How our Lighthouse scores cleared 90+ after migrating to the new router. The full production checklist.
Read post →
From device to cloud: a BLE + MQTT architecture
How a single message travels from a low-power device to a global dashboard. Lessons from MQTT bridged over BLE.
Read post →
Senoz Ekovadi: how we shipped a public-tourism portal in 8 weeks
A study in serving three very different audiences — citizens, local businesses and the public agency — from one interface.
Read post →